Attracting health, oral health, and behavioral health professionals to rural and underserved areas continues to be an enormous challenge. Lower salaries, high educational debt load, professional isolation, and urban-centric policy barriers in underserved and rural areas are deterrents for professionals. WICHE and its 15 member states want to develop a comprehensive strategy for the regional health care workforce to help recruit, train, and retain professionals to serve the rural areas of the West.